When someone in Philadelphia asks AI for a lawyer, does it name you?
You compete with the firms across Philadelphia, not the whole state. Findabl checks ChatGPT, Gemini, Perplexity and Claude, then gives you Actions to get cited that flag Pennsylvania's bar-advertising rules for your review.
Four engines. One question. See who gets named.
Word of mouth still wins, but the referral checks AI next. Each engine gets the same local question, and the firm it cites is underlined.
Several firms have strong reputations in personal injury, including Berenson & Walsh, Roth
Well-regarded personal injury firms include Berenson & Walsh, Roth Reichert
Frequently cited personal injury firms: Berenson & Walsh, Verity Legal Partners, and Roth Reichert PLLC
Reputation, fee structure, and case specialty matter more than rank.
Live demo · Related buyer paths selected for relevance · Grounded source evidence, not predictions
The way clients find lawyers already shifted.
Search is being replaced by answers. Three independent findings show where attention is going.
Your next client may be sent somewhere else.
The shift is local, quiet, and already underway. Here is what it means for a small practice.
The firm across town gets named instead of you.
When AI answers a local question, it picks a short list of firms. If yours is not on it, the client never sees your name at all.
Most attorneys do not know this is happening.
The referrals that used to arrive through Google are quietly moving into AI answers, with no notice and no report telling you.
Big SEO tools chase large markets.
A solo or small practice competes inside one city or a few suburbs. You need local visibility and bar-aware advice, not a statewide vanity score.
Sophia reads your scan and tells you what to fix first.
Most tools hand a law firm a dashboard and leave. Sophia turns it into a plan. She reads where ChatGPT, Gemini, Perplexity, and Claude name your firm, your GEO Score, and which firms get cited instead, then says it in plain English: why the firm across town is cited despite a thinner website, why AI does not name you unaided even when your reputation is strong, and the one move that changes it this week. Bar-advertising rules flagged for your review before anything goes live.
See where the four engines cite you, unaided. Your real GEO Score, not a modeled guess.
Sophia explains why, grounded in your actual scan.
She names the pages and answers to publish that earn citations.
And which legal directories, publications, and podcasts build the third-party authority AI trusts.
Re-scan and watch your citation share move.
Sophia diagnoses and writes the plan. You run the plays. Auto-publishing is on the roadmap.
Three steps, no agency required.
Scan your site
We check your site across ChatGPT, Gemini, Perplexity and Claude, score where you stand, and surface your state's bar-advertising rules.
See where AI cites you
You see which engines name you, which name your competitors, and exactly where you are missing from the answer.
Get Actions you can act on
Prioritized Actions. Every step says what to do, how to confirm it worked, and flags anything your bar rules touch for your review.
The actual product, not mockups.
See how AI answers when someone needs a lawyer.
Every client question runs across all four engines. You see which name your firm, which name the firm across town, and what the AI actually said, word for word.
Watch your visibility move, week over week.
Scan-to-scan tracking shows whether the engines are naming you more often over time, with honest deltas once there is enough data to mean something.
Actions you can work, not a wall of jargon.
Every step carries the reason it is there and the test you run to know it worked, with your state's bar-advertising rules flagged for your review.
Built for the rules you actually answer to.
Generic visibility tools do not understand attorney advertising rules. Findabl surfaces the rules that apply to your firm and flags anything sensitive for your review.
ABA Model Rules on Advertising
Attorney advertising is governed nationwide. Schema and AI-facing content must not be false, deceptive, or misleading. States enforce with varying strictness.
State Bar Compliance Variance
Rules differ by state: New York's Rule 7.1 label, Texas's disciplinary rules, Florida's filing rules. Findabl surfaces the rules for the states your firm is licensed in.
AI-Generated Content Liability
AI-generated marketing is treated as attorney speech, so full professional liability applies. Findabl flags anything that may need your review before it goes live.
Findabl is a visibility and drafting tool, not a law firm, and does not provide legal advice. Bar-advertising guidance is informational and may not cover every rule in your jurisdiction. Confirm compliance against your state bar's current rules and your own professional judgment before publishing.
Questions attorneys ask
Is optimizing for AI search allowed under bar advertising rules?
Yes, when it is done honestly. Findabl surfaces the bar-advertising rules that apply to your firm (ABA Model Rule 7.1 and your state's variations) and flags anything that may need changes before you publish. Findabl is not a law firm and does not give legal advice; you and your firm make the final call.
How is AI citation different from SEO for a law firm?
SEO gets your firm ranked on Google. AI citation gets your firm named when someone asks ChatGPT, Gemini, Perplexity, or Claude for a lawyer. Different engines, different signals, and most firms are not set up for the new one yet.
Do I need technical skills or a web developer to use Findabl?
No. You run a free scan with your firm website, see where you stand across the four AI engines, and get plain-English Actions. Each step says what to do and how to confirm it worked.
What does a Findabl scan give a law firm?
A baseline of where ChatGPT, Gemini, Perplexity, and Claude name your firm versus the firms in your city, plus prioritized Actions to close the gaps, with the bar-advertising rules that apply to your firm flagged for your review. No long-term contract.
How much does Findabl cost for a small law firm?
Start free, no signup, results in about a minute. Paid plans start at $49 a month if you want ongoing tracking. There is no SEO agency retainer.
See how your firm shows up in AI search.
Free, no signup, results in about a minute. Recommendations across all four engines, with your bar-advertising rules flagged for review.