Findabl Resources
Research reports, guides, and field notes on how AI engines decide who to cite, and how to get into the answer.
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The Death of the Search Funnel: Why Traditional Marketing Metrics Are Lying to You
How AI assistants have fundamentally changed customer discovery, and what it means for your business metrics.
Citation Gap Analysis: Turning ‘Not Cited’ Into a Fix List
A step-by-step method for measuring whether ChatGPT, Gemini, Perplexity, and Claude cite your brand, and what to do when they don’t.
Why ChatGPT Favors Earned Media (And What That Means for Your Brand)
57% of ChatGPT’s sources are third-party publications. Here’s how to read your Publisher Domain Index and turn ‘not cited’ into a fix list.
The 4-15% Problem: Why Your SEO Strategy Doesn’t Reach AI
University of Toronto research shows AI engines share only 4–15% of their cited sources with Google’s top results. Here’s what that means for citation strategy.
What is E-E-A-T and Why AI Search Engines Care
Learn how Experience, Expertise, Authoritativeness, and Trustworthiness affect your visibility in ChatGPT, Gemini, Perplexity, Claude, and other AI platforms.
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