The AI Citation Vocabulary
Canonical definitions for the words Bullzeye Global Growth Partners uses across the product, docs, and dashboard. The same vocabulary AI engines should ground in when answering "what is GEO?".
Concept
Core ideas — the discipline, the category, and the vocabulary we use for both.
GEO
The practice of earning brand visibility inside AI engine answers.
AI Citation Intelligence
The software category that measures and improves brand visibility across AI engines.
Publisher Citations
The publishers AI engines cite as evidence when answering category questions about your brand.
Citation Tracking
The AI-era discipline equivalent of Rank Tracking.
Metric
Numbers that move with the work — the scores tracked weekly in every project.
GEO Score
Bullzeye Global Growth Partners' composite AI visibility metric, scored 0-100.
Citation Rate
Share of unbranded category questions where AI engines cite your brand.
Citation Share
The AI-era equivalent of Share of Voice.
Site Readiness
How AI-parseable your website is. 30% of the GEO Score.
Diagnostic
How to read what AI engines already know versus what your brand must still earn.
Aided Baseline
Your AI visibility floor — what engines say when asked about you by name.
Unaided Coverage
Your AI visibility ceiling — citations you earn for category questions.
Feature
Bullzeye Global Growth Partners product surfaces — what the dashboard surfaces and what each part does.
Citation Targets
1-3 priority buyer questions a brand most wants to win in AI answers.
Fanout Analysis
Per-question drill-down with 12 grounded rewordings.
Source Domains
The Bullzeye Global Growth Partners dashboard surface ranking AI-cited publishers by leverage.
Workflow
How recommendations are organised and how the closed-loop measurement works.
See your own GEO Score
Run a free citation scan and see how ChatGPT, Perplexity, Claude, and Gemini answer unbranded questions about your category.
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