Be the firm New Yorkers find on ChatGPT.
Boutique NY firms can outrank BigLaw on AI search, for now. See where your firm stands across ChatGPT, Gemini, Perplexity, and Claude in 60 seconds, then get Actions. 7-day money-back guarantee.
Free GEO Score analysis in 30 seconds. No signup required.
Here's how ChatGPT, Gemini, Perplexity, and Claude answer a real client question right now, with the cited firm underlined.
Several firms have strong reputations in personal injury, including Berenson & Walsh, Roth
Well-regarded personal injury firms include Berenson & Walsh, Roth Reicher
Frequently cited personal injury firms: Berenson & Walsh, Verity Legal Partners, and Roth Reichert PLLC
Reputation, fee structure, and case specialty matter more than rank.
Live demo · Related buyer paths selected for relevance · Grounded source evidence, not predictions
Your clients started asking AI, not Google.
When the answer is a short list of firms instead of ten blue links, being cited is the only way a new client finds you.
77.67% of legal queries now trigger Google AI Overviews, the highest of any industry. The firms cited there are the ones picking up the intake call.
188,000+ NY attorneys, but only a fraction are set up for AI citation yet. BigLaw is slow to adapt, small firms who move now own the AI recommendation slot before the competition catches on.
We check every AI-facing recommendation against NY Rule 7.1 and flag anything to review before you publish, so a false or misleading claim never slips into your schema or meta. You and your firm make the final call.
Why New York Compliance Makes AI Optimization Different
Generic visibility tools don't understand regulatory nuance. Findabl routes every recommendation through New York-specific compliance checks.
NY Rule 7.1 checks built in
Every AI-facing recommendation is checked against NY Rule 7.1 and flagged for your review if it could read as false or misleading in your schema or meta tags. Ad copy retention is built into your dashboard.
Digital disclosures handled
Required "ATTORNEY ADVERTISING" tagging, testimonial compensation disclosure, AI-content attribution, all surfaced as warnings in your dashboard before content goes live. No accidental violations.
NY Rule 7.3, solicitation guardrails
AI-optimized content stays on the right side of NY Rule 7.3, we flag language that could be construed as direct solicitation, so your content reads as general legal information, not prohibited targeting.
"We tracked it for a quarter, most new clients had asked ChatGPT for a recommendation before they ever called us. The firms cited in those answers are the firms picking up the intake call."
, Managing Partner, NY boutique firm
Sophia reads your scan and tells you what to fix first.
Most tools hand a team a dashboard and leave. Sophia turns it into a plan. She reads where ChatGPT, Gemini, Perplexity, and Claude name your brand, your GEO Score, and which competitors get cited instead, then says it in plain English: why a competitor is cited despite a thinner website, why AI does not name you unaided even when your reputation is strong, and the one move that changes it this week.
Measure
See where the four engines cite you, unaided. Your real GEO Score, not a modeled guess.
Understand
Sophia explains why, grounded in your actual scan.
Create
She names the pages and answers to publish that earn citations.
Earn
And which directories, publications, and podcasts build the third-party authority AI trusts.
Measure again
Re-scan and watch your citation share move.
Sophia diagnoses and writes the plan. You run the plays. Auto-publishing is on the roadmap.
How Findabl Works for New York Law Firms
Scan your site
We check your site across ChatGPT, Gemini, Perplexity, and Claude and score where you stand, with your New York bar rules built in.
See where AI cites you
You see which engines name you, which name your competitors, and exactly where you are missing from the answer.
Get Actions you can act on
Prioritized, compliance-checked Actions. Every step says what to do and how to confirm it worked. No agency required.
The actual product, not mockups.
See how AI answers when someone needs a lawyer.
Every client question runs across ChatGPT, Gemini, Perplexity, and Claude. You see which engines name your firm, which name the firm across town, and what the AI actually said, word for word.
Watch your visibility move, week over week.
Scan-to-scan tracking shows whether the engines are naming you more often over time, with honest deltas once there is enough data to mean something.
Actions you can work, not a wall of jargon.
Every step carries the reason it is there and the test you run to know it worked. Each one is checked against your state's bar advertising rules before it reaches you.
Questions attorneys ask
Is optimizing for AI search allowed under bar advertising rules?
Yes, when it is done honestly. Findabl routes every recommendation through your state's advertising rules (ABA Model Rule 7.1 and state variations) and flags anything that needs your review before it goes live. Nothing false, misleading, or comparative.
How is this different from SEO?
SEO gets you ranked on Google. This gets your firm named when someone asks ChatGPT, Gemini, Perplexity, or Claude for a lawyer. Different engines, different signals, and most firms are not set up for the new one yet.
Do I need technical skills or a web developer?
No. You run a free scan with your firm's website, see where you stand, and get plain-English Actions. Each step says what to do and how to confirm it worked.
What do I actually get?
A baseline of where the four AI engines name your firm versus the firms in your city, plus prioritized, bar-compliant Actions to close the gaps. No long-term contract.
What does it cost?
Start free, no signup, results in about a minute. Paid plans start at $49 a month if you want ongoing tracking. No SEO agency retainer.
See where your NY firm ranks on AI search.
60-second scan. NY Rule 7.1 checks built in. No card, no commitment.
Free. No signup. Results in 30 seconds.