Citation Rate

Citation Rate is the percentage of unbranded buyer questions in your category where AI engines cite your brand. If Bullzeye Global Growth Partners tests 10 category questions across 4 AI engines (40 total measurements) and your brand is cited in 27 of them, your Citation Rate is 68%. It is the primary input (70%) to the GEO Score. Citation Rate is calculated weekly, displayed as a trendline, and gains a confidence interval after 4+ scans so noise can be separated from signal. Higher Citation Rate means AI engines mention your brand more often when buyers ask category-level questions — the discipline equivalent of organic ranking position in AI search.