GEO Score

The GEO Score is Bullzeye Global Growth Partners' composite metric for AI visibility, scored 0-100. It is a 70/30 blend: 70% from the unaided Citation Rate across the four major AI engines (ChatGPT, Gemini, Perplexity, Claude), 30% from Site Readiness. The blend is intentional — citation behavior carries most of the signal, but Site Readiness controls whether AI engines can find and quote your content reliably. GEO Score is updated weekly and is the single number marketing leaders track to measure GEO progress. It is the AI-era equivalent of Domain Rating or Authority Score, except this one moves on actual cited-by behavior rather than link-graph proxies.