Citation Tracking

Citation Tracking is the AI-era discipline equivalent of Rank Tracking in SEO. Where Rank Tracking measures where your pages appear in Google search results, Citation Tracking measures whether AI engines mention your brand when answering buyer questions. The two are not interchangeable: a brand can rank #1 in Google for a query while never being cited by ChatGPT for the equivalent question, because AI engines synthesize answers from grounded retrieval rather than returning ranked links. Citation Tracking runs weekly across the four major AI engines with statistical guardrails — confidence intervals and comparable-scan baselines — so day-to-day noise does not trigger reactive content changes.